Papion Chef or Sarashpaz Papion It is the first and biggest cooking social media in Iran with more than 1,000,000 users.
This application was first released in 2015 by Papion software Group which was formed at the same time as a startup.
The first design of this application was only for the Android users to be able to post pictures of their food and share them with their followers. Later on we implemented this application for iOS and desktop users. As the number of the users grew over the time and it got more popular, new requirements emerged. Thus, the application had to change to fit the new user requirements.
By conducting a user test on the old Papion Chef application, we
found out the pain points and most desired new features in the application and redesigned it by an iterative process of sketching wireframes, doing user research, observing simillar applicaitons.
We tested the interactive design of the application on users and by recieving feedbacks, we started moving forward to a new user centered design.
In the final UI of this application we added some extra sections. Now the users are able to post food recepies along with pictures and use other people's recepies. We categorized the recepies in different categories so that the users can find them easier. Also we added some food-related articles to the application which were written by our nutrition professionals. From some of the user feedback we realized our users like to know which pictures and recepies are most liked between the users, so we added the "Best Pictures" for some specific period of time.
Keeping in mind the application is being designed to be used by the Iranian users, the
design should be carefully customised to the rtl language. It is wrong to make every element
in the design the opposite direction it had on the guidelines or similar English applications,
as it may be something all people around the world agree on it, for example most of the people
are right handed and it is easier to hold the cellphone with the right hand. So in these cases,
we had to be careful about the design and what should be rtl or not. Also, most of the users are
used to using applications like Facebook or Twitter. Hence, mirroring every element in the design
may not be a great choice, as it is against what people get used to when working with other applications.